Tide

A fictional ceramics label expressed through soft geometry and a clear wordmark.

The brief: Create a small identity system that feels tactile without relying on a photograph of a finished object.
The direction: Curved forms echo the profile of a vessel. Warm paper and purple ink provide a distinct contrast. The applications are vector design studies, not manufactured packaging or a client commission.

The sample

TIDE

Forms for the everyday

A simple mark, a generous label and a steady rhythm.

From a concept to your brief.

This study explores one possible direction. A commissioned project starts with its own audience, source material, intended use and agreed outputs. The sample is not a client project or a promise of a particular business outcome.

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